Description
Modules
- Introduction* puts into very clear perspective the critical importance of utilising ASPIRE’s practical best practice for maximising the probability of increasing success for you, your company and your clients in today’s ever-changing business world.
- What is Account Management?* defines the mission statement, purpose, definition/goals, scope, need & boundaries which are crucial for the ongoing account management & development of all your clients.
- Glossary* provides comprehensive definitions, terms & explanations which are essential to understand when pursuing account management & development excellence on an ongoing basis.
- Supplier Account Manager role, responsibilities, attributes, priorities, practice, dangers & pitfalls are all fully explained.
- SWOT Analysis is a technique used to evaluate the strengths, weaknesses, opportunities & threats of any given situation which enables you to keep ahead of the competition. This module covers everything you’ll need including preparation, questions to ask and what to do next.
- Balanced Scorecard covers management, finance, people, client & sales in the pursuit of your continuous improvement for all aspects of performance.
- Sales Opportunity Qualification provides a unique breakdown of all the checks needed to qualify any sales opportunity throughout the sales process.
- Client Satisfaction Surveys includes how to compile questionnaires, identify key areas of interest, tailor questions & score results.
- Risk Management provides comprehensive coverage for managing all aspects of risk which is crucial for achieving the very best outcomes in the ongoing management & development of any client account.
- The 20 Golden Rules* focusses on the twenty crucially important rules to be followed throughout the ‘life’ of any client; these are the golden nuggets for achieving, and then increasing, performance excellence when managing any client account, no matter how big, how small.
* = Bonus Modules
